Eric

Eric Jones

Senior Web Strategy & Experience Leader

ABOUT ME

With over a decade of experience in web strategy, marketing, and development, I bring a unique blend of creative vision and technical precision to every project. As Senior Website Manager at Xsolla, I lead the strategic roadmap, cross-functional collaboration, and global execution of our corporate website — driving initiatives that improve performance, SEO, localization, and customer experience. From building responsive landing pages to managing enterprise CMS platforms like Strapi, WordPress, and Webflow, I thrive at the intersection of strategy and execution.

My technical expertise spans the full digital ecosystem — front-end development, UX optimization, SEO and performance audits, analytics, and scalable web architecture across both eCommerce and enterprise environments. I have also led data governance and content management strategy, ensuring long-term scalability, consistency, and global alignment.

What sets me apart is my people-first approach to problem solving. I build momentum across teams, remove blockers, and foster environments where collaboration and creativity lead to innovation. Having led initiatives under both Agile and Waterfall methodologies, I consistently deliver high-impact web projects with clarity, adaptability, and empathy — creating digital experiences that scale globally, elevate brands, and drive measurable results.

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WHAT I DO

Technical Strategy & Governance

I define and drive site strategy from architecture to execution, grounded in conversion metrics, SEO, and lead quality. I’ve owned roadmaps that move the needle—and I bring both vision and the tactical grit to make them real.

Cross-Functional Technical Leadership

I lead globally distributed teams across front-end engineering, UX/UI design, content strategy, and growth marketing—building agile, high-throughput environments optimized for rapid iteration, technical alignment, and scalable web delivery.

Deep SEO, UX, and Performance Optimization

I apply analytics, heatmaps, and behavioral flow insights to inform UX strategy, optimize enterprise buyer journeys, and drive continuous site performance improvements. With fluency in technical SEO and demand generation, I seamlessly align user experience, content architecture, and brand strategy with scalable, data-driven web solutions.

Comprehensive Digital Strategy

I mastered the web ecosystem by working across every layer — architecting infrastructure and hosting environments, engineering front-end development and UX, managing CMS platforms and content workflows, optimizing SEO and analytics, and driving enterprise-level governance and strategy. This breadth and depth of experience let me bridge technical execution with strategic vision in ways few professionals achieve.

TESTIMONIALS

I had the privilege of working alongside Eric on the B2B Integrated Marketing team at Xsolla for nearly three years. He owned all website deliverables across Xsolla’s massive site, managing updates, launches, and improvements with remarkable consistency and quality. Even while being pulled in multiple directions at once, Eric always delivered high-caliber work on time and ensured the team stayed aligned on goals and priorities. Beyond his technical expertise, what impressed me most was Eric’s composure and ability to collaborate under pressure. No matter how chaotic a project or how tight the deadlines, he remained dependable, positive, and supportive, making him an invaluable teammate. His ability to balance execution with teamwork set a high standard, and I’d highly recommend him to any organization looking for someone who can own complex responsibilities while being a genuinely great person.

Senior Manager, Integrated Marketing, Xsolla

I had the pleasure of working closely with Eric during my time at Xsolla, where he owned the website and drove the overall web strategy. He collaborated seamlessly across design, product, and development to bring projects to life, and he was always such a reliable partner whenever I had campaigns and emails going live. From ensuring landing pages were ready to making sure Pardot/Salesforce tracking + form integrations worked flawlessly, Eric always came through with solutions that kept everything running smoothly and gave the team the data we needed.

What I appreciated most about Eric was his mix of leadership and attitude. He’s an incredible problem solver and communicator, and he never hesitated to stand up for the team or share his perspective in a way that pushed projects forward. On top of that, he brought such a great sense of humor that made even the stressful times easier. Eric’s work ethic also really stood out, as he handled the constant agility his role demanded with grace and professionalism, often going the extra mile on projects and staying late to coordinate with the dev team overseas.

Eric is one of those rare teammates who make the work and the people around him better. He’s knowledgeable, collaborative, and such a high achiever, and he balances that with a personality that’s easy to work with and genuinely uplifting. Any team would be lucky to have him, and I miss working with him a ton.

Senior Lifecycle Marketing & CRM, Xsolla

I have had the pleasure of working with Eric for 2 years at Tayloe/Gray. He has been a great teammate—always a thoughtful and respectful team player. When it comes to digital strategy, Eric has a holistic approach and he is skilled at seeing the bigger picture. Eric also has a great sense of humor, but keeps it completely professional, no matter the client he’s working with. Eric has been a joy to have around the office, and he’s sure to bring positive solutions to any project he works on in the future.

Design Lead, Tayloe/Gray

I have worked with Eric on marketing and digital tasks related to our corporate website for the past year. He is an exceptional project manager with whom I have had the pleasure of completing milestones with together. Eric is known for his strong organization skills, punctuality, and attention to detail. With Eric we have successfully created a seamless workflow to help propel our web objectives to final launch!

One of the aspects that sets Eric apart is his openness for discussion and feedback. With his contribution we have aligned and improved our products to better serve our business objectives.

I highly recommend working with Eric!

Brand Design Director, Xsolla

EXPERIENCE

Senior Web Manager, Xsolla

2022 to present

  • Owns end-to-end web strategy and roadmap for xsolla.com, driving global brand awareness, lead generation, and customer engagement.
  • Lead distributed UX, content, and front-end teams, aligning stakeholders across marketing, engineering, and product.
  • Implement SEO best practices using GA4, Clarity, and heatmapping tools to increase conversion rates and user engagement.
  • Increased website traffic by 240% and active user engagement by 250% within two years through strategic SEO, UX optimization, and performance improvements.
  • Maintain WCAG-compliant architecture across Strapi, WordPress, and Webflow, ensuring accessibility and privacy standards.
  • Conduct recurring UX audits and A/B tests to refine donation funnels and optimize user journeys.
  • Act as strategic connector between global teams, translating business priorities into actionable digital experiences.


Senior Web Developer, Garrett Holdings

2018-2022

  • Designed and developed enterprise websites and eCommerce platforms supporting donor acquisition and retention.
  • Led technical decision-making in collaboration with cross-functional teams, ensuring alignment between technical feasibility and business goals.
  • Built and maintained UI systems, content frameworks, and analytics dashboards to track KPIs and optimize performance.
  • Defined vision and strategy for data management by establishing scalable processes, implementing governance frameworks, and identifying the tools and technologies to support long-term data integrity and accessibility.


Senior Technical Project Manager, Tayloe/Gray

2016-2018

  • Managed full-cycle digital projects, including enterprise website redesigns and martech integrations.
  • Produced technical documentation (roadmaps, wireframes, user flows) to align executives, engineers, and designers.
  • Conducted UX research and usability testing, delivering data-driven design improvements.


Technical Project Manager, Wilmington Design Co.

2013-2016

  • Implemented a tailored Waterfall methodology to define project scope, establish clear milestones, and manage deliverable timelines with precision.
  • Created and delivered project proposals aligned with defined scopes and requirements.
  • Fostered strong client relationships while actively supporting team morale, ensuring a positive, collaborative environment and high-quality web deliverables.
  • Proactively delivered routine and value-added graphical and programming updates to enhance performance, usability, and visual appeal of existing websites.


Hosting & Customer Support Manager, sticky IT

2011-2013

  • Expanded client base by 40% through exceptional customer support that consistently exceeded expectations, built trust, and drove long-term loyalty.
  • Administered, maintained, and optimized Linux-based web and email server environments, ensuring secure, high-performance hosting with uptime reliability.
  • Ensured the integrity and security of corporate data across peer workstations, on-premise servers, and network infrastructure.
  • Confidently led engaging client training sessions on the company’s proprietary web products and applications, ensuring a clear and enjoyable learning experience.


EDUCATION

MFA, Web Design, Academy of Art University

2015

Earning my Master’s degree in Web Design & New Media from the Academy of Art University was a rigorous, multidisciplinary journey that challenged me to blend design, development, strategy, and technology. The program pushed me to deepen my expertise, grow as a creative leader, and prepare myself to thrive and advance in the fast-paced world of digital and interactive media.


BFA, Multimedia Design, Ohio University

2004

My experience earning a Bachelor’s degree in Multimedia Design from Ohio University gave me a strong foundation in both design principles and digital technology. Through practical projects and exposure to industry tools, I learned to craft compelling visual experiences, solve creative challenges, and build a portfolio that prepared me to enter the digital design field with confidence and adaptability.


CERTIFICATIONS

Certified Scrum Product Owner

2016 to present

As a Certified Scrum Product Owner (CSPO), I’ve gained the skills to effectively manage product backlogs and prioritize work that delivers the most value in agile projects. This certification helped me strengthen my ability to collaborate with stakeholders and guide development teams within the Scrum framework. It’s been a valuable asset for my career, showcasing my agile expertise and enabling me to contribute to more successful, customer-focused products.


FAA Part 107 Certified Remote Pilot

2020 to present

As an FAA Part 107 Certified Remote Pilot, I’m authorized to operate drones commercially under the regulations set by the Federal Aviation Administration. This certification ensures I understand airspace rules, weather effects, safety procedures, and legal responsibilities involved in drone operations. It’s valuable because it not only keeps my operations compliant and safe, but also opens up professional opportunities in fields like aerial photography, surveying, inspections, and more.

 

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