Eric Jones

Director, Web / Digital Experience

ABOUT ME

With over a decade of experience in web strategy and development, I bring a hybrid of creative vision and technical precision to every project. As Senior Website Manager at Xsolla, I lead strategic planning, cross-functional coordination, and the full roadmap for our corporate site—driving initiatives that enhance performance, SEO, and customer experience. Whether building responsive landing pages, managing content systems like Strapi, WordPress, and Webflow, or aligning stakeholders across global teams, I thrive at the intersection of strategy and execution.

My technical background runs deep—from hands-on front-end development and UX optimization to architecting scalable web solutions across eCommerce and enterprise platforms. I’ve conducted extensive SEO and performance audits, implemented modern UI enhancements, and led data management strategy with an eye toward long-term scalability and governance.

What sets me apart is a strong belief in people-first problem solving. I build momentum across teams, clear blockers, and foster environments where creativity and collaboration can flourish. I’ve led teams through Agile and Waterfall methodologies, managed cross-departmental initiatives, and consistently delivered on high-stakes web projects with empathy, clarity, and curiosity. It’s how I build better web experiences that drive results and elevate brands.

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WHAT I DO

Strategic Web Product Owner

I define and drive site strategy from architecture to execution, grounded in conversion metrics, SEO, and lead quality. I’ve owned roadmaps that move the needle—and I bring both vision and the tactical grit to make them real.

Cross-Functional Leader

I lead globally distributed teams across front-end engineering, UX/UI design, content strategy, and growth marketing—building agile, high-throughput environments optimized for rapid iteration, technical alignment, and scalable web delivery.

Data-Driven Storyteller

I apply analytics, heatmaps, and behavioral flow insights to inform UX strategy, optimize enterprise buyer journeys, and drive continuous site performance improvements. With fluency in technical SEO and demand generation, I seamlessly align user experience, content architecture, and brand strategy with scalable, data-driven web solutions.

Application

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TESTIMONIALS

I have had the pleasure of working with Eric for 2 years at Tayloe/Gray. He has been a great teammate—always a thoughtful and respectful team player. When it comes to digital strategy, Eric has a holistic approach and he is skilled at seeing the bigger picture. Eric also has a great sense of humor, but keeps it completely professional, no matter the client he’s working with. Eric has been a joy to have around the office, and he’s sure to bring positive solutions to any project he works on in the future.
Design Lead, Tayloe/Gray

I have worked with Eric on marketing and digital tasks related to our corporate website for the past year. He is an exceptional project manager with whom I have had the pleasure of completing milestones with together. Eric is known for his strong organization skills, punctuality, and attention to detail. With Eric we have successfully created a seamless workflow to help propel our web objectives to final launch!

One of the aspects that sets Eric apart is his openness for discussion and feedback. With his contribution we have aligned and improved our products to better serve our business objectives.

I highly recommend working with Eric!

Brand Design Director, Xsolla

EXPERIENCE

Senior Web Manager - Xsolla

2022 to present

Leads strategic project planning, release management, and roadmap execution for Xsolla’s corporate website (xsolla.com), ensuring alignment with business objectives and cross-functional initiatives.
Builds and deploys responsive landing pages, implements graphical and UI enhancements, and manages end-to-end content operations across company web platforms, including Strapi, WordPress, and Webflow.
Drives web marketing initiatives to improve customer experience (CX), user experience (UX), and SEO performance.
Conducts recurring SEO, web performance, and UX audits using analytical tools and frameworks, integrating findings into iterative roadmap enhancements for continuous optimization.
Functions as primary liaison between international teams and stakeholders, driving alignment, setting clear priorities, and managing expectations to ensure strategic goals are met.

Senior Web Developer - Garrett Holdings

2018-2022

Designed original, user-centered UI/UX experiences that align with brand guidelines and strategic goals for custom WordPress sites, Miva Merchant eCommerce platforms, web apps, landing pages, and business tools.
Led technical decision-making in collaboration with cross-functional teams, ensuring alignment between technical feasibility and business goals.
Defined vision and strategy for data management by establishing scalable processes, implementing governance frameworks, and identifying the tools and technologies to support long-term data integrity and accessibility.

Senior Technical Project Manager - Tayloe/Gray

2016-2018

Managed website and software projects using both Agile and Waterfall methodologies, adapting approaches to meet project scope, timelines, and stakeholder needs.
Led the department with a team-first mindset, fostering a positive culture, boosting morale, and proactively identifying and removing blockers to support team success.
Created technical documentation, including roadmaps, user stories, acceptance criteria, site maps, flowcharts, functionality stacks, and storyboards to support backlog grooming and sprint planning.

Technical Project Manager - Wilmington Design Co.

2013-2016

Implemented a tailored Waterfall methodology to define project scope, establish clear milestones, and manage deliverable timelines with precision.
Created and delivered project proposals aligned with defined scopes and requirements.
Fostered strong client relationships while actively supporting team morale, ensuring a positive, collaborative environment and high-quality web deliverables.
Proactively delivered routine and value-added graphical and programming updates to enhance performance, usability, and visual appeal of existing websites.

Hosting & Customer Support Manager - sticky IT

2011-2013

Expanded client base by 40% through exceptional customer support that consistently exceeded expectations, built trust, and drove long-term loyalty.
Administered, maintained, and optimized Linux-based web and email server environments, ensuring secure, high-performance hosting with uptime reliability.
Ensured the integrity and security of corporate data across peer workstations, on-premise servers, and network infrastructure.
Confidently led engaging client training sessions on the company’s proprietary web products and applications, ensuring a clear and enjoyable learning experience.

EDUCATION

MFA, Web Design, Academy of Art University

2015

Earning my Master’s degree in Web Design & New Media from the Academy of Art University was a rigorous, multidisciplinary journey that challenged me to blend design, development, strategy, and technology. The program pushed me to deepen my expertise, grow as a creative leader, and prepare myself to thrive and advance in the fast-paced world of digital and interactive media.

BFA, Multimedia Design, Ohio University

2004

My experience earning a Bachelor’s degree in Multimedia Design from Ohio University gave me a strong foundation in both design principles and digital technology. Through practical projects and exposure to industry tools, I learned to craft compelling visual experiences, solve creative challenges, and build a portfolio that prepared me to enter the digital design field with confidence and adaptability.

CERTIFICATIONS

Certified Scrum Product Owner

2016 to present

As a Certified Scrum Product Owner (CSPO), I’ve gained the skills to effectively manage product backlogs and prioritize work that delivers the most value in agile projects. This certification helped me strengthen my ability to collaborate with stakeholders and guide development teams within the Scrum framework. It’s been a valuable asset for my career, showcasing my agile expertise and enabling me to contribute to more successful, customer-focused products.

FAA Part 107 Certified Remote Pilot

2020 to present

As an FAA Part 107 Certified Remote Pilot, I’m authorized to operate drones commercially under the regulations set by the Federal Aviation Administration. This certification ensures I understand airspace rules, weather effects, safety procedures, and legal responsibilities involved in drone operations. It’s valuable because it not only keeps my operations compliant and safe, but also opens up professional opportunities in fields like aerial photography, surveying, inspections, and more.